Tivala AB X OS Nordic

Tivala AB X OS Nordic

Duration: 16/01 2025 -30/05 2025

Figma

  • Heuristic evaluation of the old and new designs
  • Cognitive walkthrough
  • Semi-structured interviews
  • User testing

In collaboration with Tivala AB—a digital agency commissioned to redesign the website glovespro.com for OSNordic—I partnered with a fellow student to conduct a full UX evaluation of the new design. Our mission was to identify potential usability issues and propose actionable improvements.

The project began with a heuristic evaluation of both the existing and redesigned websites. We then defined measurable goals and created realistic user scenarios, which guided our cognitive walkthroughs and subsequent usability tests. By stepping into the shoes of the target audience, we were able to identify critical friction points—most notably around placing orders and locating key product features. These issues were validated through user interviews and direct observation, then categorized by severity based on both expert and user perspectives.

Based on our findings, we delivered a comprehensive report that included improvement suggestions and annotated mockups. Our recommendations focused on streamlining the purchase flow, enhancing feature visibility, and supporting user confidence throughout the site. Tivala AB was highly appreciative of our work and has since incorporated several of our suggestions into the ongoing development of the site.