Nordic Bangers
Role
UX/UI Designer Consultant
Tools
Figma
Research Methods
- Heuristic Evaluation
- Wireframes / Prototyping
Project Overview
This project gave me full creative freedom to design a playful yet professional e-commerce experience for a client launching a new brand focused on selling Swedish candy and food products internationally. I was responsible for the complete UX/UI design and set out to create a website that would feel both fun and memorable, while remaining easy to use and aligned with the client’s goals.
Problem
The main challenge was finding the right balance: the site needed to be bold and engaging without compromising usability or trust. To address this, I crafted detailed mockups and explored different visual directions that would reflect the brand’s quirky personality while ensuring a smooth user experience. Maintaining consistency, accessibility, and clarity throughout a visually rich design was a key focus. A heuristic evaluation was conducted at the end of the project to validate design quality and spot any usability friction.
Results
The final design delivered exactly what the client envisioned—a vibrant, unique interface that captures attention and supports effortless shopping. Every element, from colors to layout and iconography, was carefully considered to evoke joy and encourage exploration.
Client Review
Client – “To top it all off, there were no revisions, she met the deadline, and delivered an outstanding result.”
