Energy Express
Client
Energy Express
Duration: 23/01 2023 -06/02 2023
Role
UX/UI Designer
Tools
Figma
Research Methods
- Heuristic evaluation
- Wireframes / Protoyping
Project Overview
Energy Express is a local gym where I, as a frequent customer, identified usability issues within their mobile application. Taking initiative, I approached the manager with suggestions—and what began as a passion project soon evolved into a full design collaboration. I redesigned the app to enhance functionality and visual coherence, and was later commissioned to design a new website that reflected the same modern, exclusive brand identity.
Problem
The existing app suffered from unclear navigation and visual inconsistencies that didn’t align with the gym’s premium positioning. Users found it difficult to locate features, and the overall interface lacked cohesion. I began the project with a heuristic evaluation to pinpoint usability flaws and brand mismatches. The app’s design didn’t communicate the gym’s values of quality, energy, and clarity, which negatively impacted both perception and engagement.
Results
I created a clean, high-contrast redesign of the mobile app, improving the visibility of key features and aligning the UI with the gym’s logo and identity. This strengthened the user experience and brand trust. Following this success, I was asked to develop a website in the same visual language—resulting in a unified digital presence across platforms. The process was guided by UX principles, and both versions underwent heuristic evaluations to ensure a user-centered design from start to finish.
